FTC Considers Additional Revisions to Children’s Online Privacy Protection Rule

Posted on August 3rd, 2012 in Digital Commerce, Federal Issues By BuckleySandler

On August 1, the FTC announced that it is seeking public comment on additional proposed changes to the Children’s Online Privacy Protection Rule (COPPA Rule). In September 2011, the FTC sought comments on certain proposed changes to its COPPA Rule. In response to the hundreds of comments received, as well as subsequent efforts to enforce the rule, the FTC now is proposing to modify certain definitions to enhance protections related to the online collection, use, or disclosure of children’s personal information. The revised definitions include: (i) “operator”, (ii) “website or online service directed to children”, and (iii) “personal information.” For example, with regard to “personal information”, the definition would be altered to include a persistent identifier where it can be used to recognize a user over time or across different websites. The FTC is accepting comments on the proposal through September 10, 2012.